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School Of Laughs

Welcome to the School of Laughs podcast. I am your host, Rik Roberts.

My goal is to help you get bigger, better, and more bookable as a comedian. Use the search tool at to find episodes on your favorites topics within comedy.  Be sure to subscribe and follow us on Facebook and Twitter

Questions? Email us at 

Dec 1, 2021

Sharing marketing tips for comics is the one and wonderful Tracy DeGraff. After penning her first book, "Laugh Anyway Mom", Tracy took classes at The Second City in Chicago hoping to take her stories to the comedy stage.

Today, she joins us to share insights on what has worked (along with a few things that didn't) on her way to creating her one woman show. She emphasizes the need to pave your own P.R. way in order to sell tickets, bring awareness, and earn money as a comedian or speaker.

Thanks to our PATREON sponsor for this episode MAX WINFREY!


Specifically, we talk about:

Her journey from writer to stand-up comedian/speaker
Testing her book title and getting insightful feedback
The difference between stand-up and storytelling
Trading off her expertise to learn stand-up
Taking classes at The Second City
Why she chose to self-publish
The difficulty in finding her ideal audience to test comedy
Why it took awhile for her to utilize her journalism and PR degree
How to get featured in local newspapers
Why newspapers need content
Providing everything needed to publish your story
3 Keys to getting published!
How to "reverse-engineer" your shows for maximum return
Producing her next video special
How to determine an ad budget for your own show
Capturing e-mail addresses and how to use them afterwards
The benefits of using MAILCHIMP to create email campaigns
Providing something to bookers so they remember you
and much more.

Visit her website:

(c)(p) School Of