Jan 15, 2021
Facebook Pixels and YouTube Shorts
Today I learn about Facebook pixels and Youtube Shorts with Zack Lyman. Zack is a funny comic out of Phoenix. When not on stage, he consults on marketing projects for companies and individuals. We tap into that expertise today to find out how we should be using Facebook Pixels in conjunction with ads to drive traffic and actions on our website.
There are a lot of things to learn. But don't worry, Zack explains it in a very tangible way. In fact, you can download his free e-book on his system for running ads in conjunction with Facebook Pixels.
https://www.marketingbeaver.com/ebook/
I also wanted to pick his brain on YouTube Shorts. This new Youtube option is still in beta testing mode. In short, it's YouTube's way of supporting vertical phone videos. TikTok and Instagram Stories are very popular. Now Youtube is playing catch up to find a way to include these types of videos on their platform. We talk about the benefits for a comedian to use YouTube Shorts as a way to increase visibility and subscribers.
This episode is brought to you by Patreon sponsor Ray Price! If you would like to help support the podcast visit www.SchoolOfLaughs.com/Patreon
Show Notes:
- Zack's days in Louisville, KY
- How Facebook pixels help you understand your audience
- The benefits of retargeting someone who clicks your ad
- Empty carts and how to increase conversions
- The natural factor of distraction with Facebook
- Where to start with Facebook ads
- The types of ad goals and how to maximize their potential
- Calls to action
- What is Youtube Short?
- The benefit of YouTube Shorts over Instagram and TikTok
- Being smart about your descriptions and keywords
- Why YouTube Shorts are worth some focus
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