Dec 28, 2016
As a comedian, entertainer, or speaker your income is directly tied to how much quality content you develop, perfect and deliver. Are you ready for some financial goal setting? Looking back at what brought you income (or didn't) in 2016 is essential in making pans for the new year. It doesn’t happen automatically. You've got to focus now and lay out the plan for success. As the new year begins, take some time to think about financial goal setting and where yo want to end up this time next year.
We all have different reasons for doing what we do. Some of us perform because we wouldn't be happy doing anything else for a living. Others perform because it is the best path to bringing home the bacon. Crispy, delicious bacon. Still others are approaching the season in their lives where planning for retirement is an unavoidable necessity. Regardless of where you are in that spectrum, deciding on your path to financial success is important. The three areas below are worth thought for anyone wishing to improve their bottom line in the new year.
Did you earn money in the past year? We must start there. If you did you should have clear records of where that money came from. Take a few minutes and label the various sources of that income. Sources may include:
or other areas depending on your specific expertise. Spend time on your financial goal setting as it applies to these sources of income.
Feel free to shoot me an email to firstname.lastname@example.org for a free “Goals Tracker Checklist”. It includes over 50 different areas you can target for improvement. The next two episodes will go over these goals and offer some ideas and guidance on which ones might be most important to you.
Request it today … email@example.com
Next to each column list your income, expenses and net profit. Then list them in order from largest to smallest net profit. Did you spend a considerable amount of time on the lesser paying sources? Unless you have specific plans for making those areas grow, you may want to cut back on the time you spend in exchange for such little return.
Conversely, look at the areas where you made the most income. Look at each gig and track it backwards to identify HOW you got the opportunity. Do you see a commonality amongst your higher paying engagements? If so, spend more of your time replicating that formula.
For example, if your 4 top paying engagements were all the result of being hired by a speaker's bureau - you need to be connecting with more speaker's bureaus. If you generated a lot of income from merchandise, develop more items and spend more time promoting them in places when you are offstage as well.
In short, multiply what works and eliminate what doesn't.
If you only make money from comedy when you are on the stage, you will always need to be on the stage. That may sound obvious, but it is sad to see so many performers living paycheck to paycheck, gig to gig because that is the only source of income for them.
Like it or not, you should spend time on eliminating spending that isn't leading to any income. As you gather your information for taxes, look at how much you spent on travel, internet/wifi, hotels, fast food, coffee, subscriptions, memberships, etc., Ask yourself if these expenses were necessary or simply convenient? We all have our "creature comforts" or little things we do out of habit. Make sure that they are helping you achieve your financial goal setting for the new year. If they don't, eliminate them before they sandbag your income in the new year.
If you think the quality of your show is the primary reason you aren't making more money, check out one of our LIVE COMEDY WRITING session episodes. Or better yet, sing up for the online comedy writing course and take your material to the next level. Don't let this be the year you wasted because you didn't invest in yourself.
Again, if you are for some creative goal setting and want to track the goals in 2017, please email me at firstname.lastname@example.org and ask for the “GOALS TRACKER CHECKLIST”.
Here’s to a year full of success and improvement – however that looks for you.
"Club 52" is a 52 week, email based stand-up program. It will include a weekly challenge designed to help you become a better comedian. This year long program will feature an email every Friday from me. I will ask you to take a serious look at some of your business practices, writing processes, performance techniques, branding, marketing and a whole lot more.
The program starts the week you join and continues for 52 weeks as long as you are still supporting the podcast through Patreon at the $7 a month level.